Digital Marketing for Dental Practices: Built to Fill Your Schedule.
We help general dental practices attract new patients, keep hygiene chairs fully booked, and build a steady flow of families that return year after year, through Google Ads, SEO, and call tracking.
Why Most Dental Marketing Fails
Your Ideal Patients Are Searching Right Now. Are You Showing Up?
If your practice isn't showing up, you're losing patients to competitors every single day.
Hygiene schedule has open slots every week
New patient calls are inconsistent month to month
Hard to tell which marketing is actually driving appointments
Competitors showing up above you on Google Maps
Interactive Tool
See Your Practice's Growth Potential in Real Time.
Enter your numbers and see projected monthly revenue from your marketing investment.
Monthly Revenue from New Patients
$3,000
Year 1 Direct Revenue
$36,000
3-Year Patient Lifetime Value
$100,800
Based on avg. patient returning 2x/year + treatment value over 3 years
Total 12-Month Ad Investment
$24,000
3-Year Return on Ad Spend
320% ROI
Based on 6 booked patients/month at $500 avg. value
Most general practices generate 6–10 new patients per month from a $2,000 ad spend. At $500 average patient value and a 3-year LTV of $1,500, that's $108,000 in lifetime revenue from a $24,000 annual investment.
Our 4-Part System
Be Found First. Booked Fast. Trusted Always.
Google Ads & Search
High-intent campaigns targeting implants, emergency, cosmetic, and Invisalign searches. Every dollar tracked.
Meta Ads (Facebook & Instagram)
Reach patients in your area on social. Awareness campaigns for cosmetic and family dentistry that drive inbound calls.
Google Maps Domination
GMB optimization to own the local pack. Show up first when patients search 'dentist near me'.
HIPAA-Compliant Call Tracking
Every call recorded and attributed via CallRail. Fully HIPAA compliant for dental practices.
Revenue Dashboard
See exactly what your marketing generates: calls, booked patients, revenue. Updated in real-time.
Fill Your Hygiene Schedule. Every Week.
Most general practices lose thousands per year to open hygiene slots. We run targeted recall campaigns and new patient ads that keep your hygienists productive every single day, not just when it is busy.
68%
of dental revenue comes from hygiene and recall patients
78%
of patients choose the first practice that responds to their inquiry
Be the First Practice They Call.
When someone searches for a dentist near me, you have seconds to make an impression. We make sure you appear first on Google Maps, have strong reviews, and your phone is answered, or followed up with immediately.
One Patient. One Family. One Lifetime.
A single new patient who stays with your practice for 10 years, brings their partner and two kids, and refers one friend is worth over $15,000 in lifetime revenue. We build campaigns around patient acquisition, not just clicks.
$15,000+
average 10-year family value for a general dental practice
Featured Result
Troy Periodontics
$550,000+
Generated April – December
From April to December, Dr. Mahogany Miles of Troy Periodontics generated over $550,000 in revenue, in under 9 months. She had worked with dental consultants and marketing companies before. With RBR, she saw measurable growth without changing her schedule, still working three and a half to four days a week.
Beyond the revenue, we implemented a full call tracking and tagging system integrated into her PMS. Every call is categorized: insurance inquiry, out-of-pocket, implant consultation, doctor referral. Her team can review any call at any time. The patient experience improved. Follow-up became automated. We did not charge extra for that. It is just how we work.
“They helped take us to the next level — and did so in a heartbeat.”
Dr. Mahogany Miles
Troy Periodontics
Client Video Testimonial
Hear It Directly From Dr. Miles
$550,000+
Generated April – December
From April to December, Dr. Mahogany Miles, D.M.D., M.S.D. of Troy Periodontics generated over $550,000 in revenue, in under 9 months. Watch her share the experience in her own words.
“They helped take us to the next level — and did so in a heartbeat.”
Dr. Mahogany Miles, D.M.D., M.S.D.
Troy Periodontics
General Dentistry Focus
We Help General Practices Build Consistent Patient Flow
New Patient Acquisition
Targeted campaigns that bring in patients searching for a new dentist in your area. Consistent monthly new patient flow.
Hygiene Recall Campaigns
Re-engage lapsed patients and keep your hygiene chairs fully booked. Automated recall through call tracking and follow-up.
Family Dentistry Growth
One new patient becomes a family. We target searches that bring in adults who need care for themselves and their children.
Google Maps Domination
Show up first when patients search 'dentist near me'. Your Google Business Profile optimized to own the local pack.
Call Tracking & Follow-Up
Every missed call is a lost patient. We track, record, and help you build a follow-up system so no lead goes cold.
Reviews & Reputation
More 5-star reviews means more patients choosing you over competitors. We build your review strategy into every campaign.
Compliance First
Your Patients' Data Is Always Protected.
HIPAA-Compliant Call Recording
Every call recorded and stored via CallRail's HIPAA-compliant infrastructure.
Secure Data Storage & Handling
Patient data encrypted in transit and at rest. No data shared with third parties.
Compliance-First Setup
Every dental client gets a compliance-first configuration from day one. No shortcuts.
Every call tracked — Google Ads, GMB, Organic, Print and more.
“RBR has been instrumental in helping us grow our patient base. We started receiving new patient calls from implants and gum recession surgeries from the first month. The quality of leads has been excellent.”
Dr. Mahogany Miles
Troy Periodontics
Common Questions
Dental Marketing: Answered.
Your first 30 days have zero management fee. You cover the Google Ads budget — we handle everything else: campaign setup, landing pages, CallRail integration, and reporting. Most practices invest $1,500 to $5,000 per month in ad spend. We tailor every plan to your goals and target procedures.
Google Ads campaigns typically generate new patient calls within the first 2–4 weeks of launch. SEO results build over 3–6 months. Most dental clients see meaningful call volume increases within the first 30 days.
Yes. We use CallRail's HIPAA-compliant call recording and storage for all dental clients. Patient data is handled securely, calls are encrypted, and our entire tracking setup follows HIPAA requirements from day one.
Absolutely. We build dedicated campaigns for high-value procedures including dental implants, cosmetic dentistry, Invisalign, veneers, and emergency care. Each campaign targets patients actively searching for that specific treatment.
Google Ads delivers immediate visibility and leads within weeks, ideal for new patient acquisition now. SEO builds long-term organic rankings over 3–6 months. Most practices benefit from running both simultaneously for maximum coverage.
Every call is tracked, recorded, and attributed to the exact campaign that drove it via CallRail. You receive a live dashboard showing new patient calls, booked appointments, and revenue generated, updated daily.
Get Started
Your First 30 Days. Zero Management Fee.
You cover the ad spend. We handle strategy, setup, and tracking.